Avios loyalty scheme campaign – Chestertons
This was a campaign to advertise the launch of Chestertons’ new rewards scheme in conjunction with Avios (formerly known as Airmiles). The campaign ran in two phases, with this phase going live over Christmas and New Year 2015/2016. It prompted customers to join Avios and sell through Chestertons. I went for a quirky, festive approach with bold imagery.
After working with the design team at the research stages, I later worked independently on the design, execution and delivery of the campaign. This included large scale outdoor billboards, press advertising and iPad adverts. The budget and deadlines were extremely tight, but the campaign was very well received and won the Bronze Award for Best Marketing at the Sunday Times Estate Agency of the Year Awards 2015.